Positive Music Place

Posts Tagged ‘consumers’

Escape artists

Posted by dlockeretz on May 19, 2015

Note: this is a simulblog, appearing both on “D-Theory” and “Positive Music Place.”

When one of my friends posted her concerns that the internet would spoil the finale of “Mad Men” before she had a chance to watch it, I reassured her in my typically smart-ass manner: “Already saw it. Vader is Luke’s father.”

My knowledge of “Mad Men” consists of having watched about 10 minutes of it and listening to people praise it. The show has helped me see that just because something is popular, that doesn’t make it bad. I get the show’s appeal: timeless themes of pride undone by a tragic flaw set against a glamorous ’60s backdrop is a winning combination. I’ve realized that the problem is not Don Draper; it’s another “D”. My tastes in TV are escapist (see D-Theory posts #44 and #84 for more info). Thus, if I don’t want to be judged for favoring lighter entertainment when it comes to the tube, I shouldn’t judge those who prefer Adele to Mahler.

A few days ago I was listening to a popular country song that was the requested first dance at a wedding where I was performing with the 40-Oz. Band. Overhearing it, my wife gave me a look that needed no explanation. All I could do was tell her, “Not everyone wants to be challenged on their wedding day.” Similarly, not everyone wants to be challenged after a long day at the office.

Like all creative professionals, us musicians put so much work and heart into what we do that when someone doesn’t notice, it’s a hard pill to swallow. We shake our heads when people download Nicki Minaj tracks by the millions while our heart-felt oeuvre, honed by the light of a midnight lamp, is met with indifference at Open Mic night.

Yet we ignore, too: whether it’s by eating fast food instead of going to the farmer’s market; by reading “Twilight” instead of Shakespeare or by watching “The League” and “Shipping Wars” instead of “Mad Man.” That doesn’t make us bad people; everyone needs convenience and escapes now and then. Most dieticians agree that you can’t expect yourself to eat perfectly 24/7. Play for the people who want the challenge, don’t let the ones who don’t bring you down and step outside your own comfort zone now and then. You may pleasantly surprise a writer, chef, candle maker or photographer who assumed you were just looking for an escape.

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